GlobalSpex, Inc. » SEM http://www.globalspex.com Web and Graphic Designers Tue, 31 Jan 2012 23:22:37 +0000 en hourly 1 Get your site listed quickly with Google http://www.globalspex.com/2009/09/21/get-your-site-listed-quickly-with-google/ http://www.globalspex.com/2009/09/21/get-your-site-listed-quickly-with-google/#comments Mon, 21 Sep 2009 16:57:36 +0000 admin http://www.globalspex.com/wordpress/?p=35 Some rules to get your website listed. Note: these are not steps to get listed the top 10 search results.

  1. Your website should be complete with no broken links, unique content, and keyword optimized.
  2. Include a sitemap formatted with an XML extension and add to your webserver.
  3. Add your site using the Google Sitemaps tools.
  4. If you can, add a link to a site with PR (PageRank) of 5. I have been able to help my clients get indexed quickly by google by simply adding a link to their new site from my homepage which has a PR of 5.

Other notable ideas:

  • resubmit your sitemap each time you make a dramatic change to your website.
  • continue to add unique content to your website.
  • Make sure that you utilize your specific keywords on each of your pages. Your title tag, description tag, and content should each reflect your keywords and phrases.
]]> http://www.globalspex.com/2009/09/21/get-your-site-listed-quickly-with-google/feed/ 0 Growth for Online Advertising http://www.globalspex.com/2008/01/05/growth-for-online-advertising/ http://www.globalspex.com/2008/01/05/growth-for-online-advertising/#comments Sat, 05 Jan 2008 10:18:31 +0000 admin http://www.globalspex.com/wordpress/?p=59 There are conflicting predictions on how SEM spending will grow. According to JP Morgan, they predict that growth in US paid search ad revenue (currently the largest segment of US online ad spending) would fall to 31.9% in 2008, down from 36.8% in 2007. Unlike JP Morgan, eMarketer expects growth in US online ad spending growth to rise slightly in 2008.

“David Hallerman, senior analyst at eMarketer, predicts that online ad spending will grow by 28.5% in 2008, compared with 26.8% in 2007. eMarketer also projects that US spending on paid search advertising will increase by 27.5% in 2008, compared with 26.8% in 2007.”

eMarketer predicts a growth in online ad spending, specifically pay-per-click. They see it reach its peak growth in 2008 with 27.5% increase. It then dips in 2009 to 17.6% until in 2011 to 11.3%. Other online spending areas included video, referrals, classifieds, display ads, sponsorships, and email. All peak this year and suddenly drop next year and continue.

I believe this shows the SEM industry is leveling and normalizing.

But, hold on there, ZenithOptimedia predicts a much sunnier horizon. They are predicting record growth. They are saying…

  • Online ad spend will overtake radio by 2008;
  • online ads will make up a double-digit share of all advertising by ’09
  • it will surpass magazine advertising by 2010.

I don’t agree with the first and last predictions, as Google has added their new advertising segment within adWords, advertising on the radio and print. I do agree with item #2 but still believe that the spending will normalize over the next couple of years as interest in quick-results advertising and conversely frustration over managing it grows.

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