Posts Tagged ‘google’

 

Google Local

Jan20
 

Google Local: Make sure your customers can find you on the map!

As part of your ongoing effort to increase your website’s visitors stats, it is important to include your business to Google Local. If anything, it helps your current customers find you quickly after typing your company name, but it is FREE! Be sure you include all of your locations.

Here is how:
Read the rest of this entry »

 

Speeding up Websites, Part 2

Jan07
 

As promised in my previous post, I am including the code we use to cache our website. (I got this from a Google Group discussion.) Further explanation can be found from Google’s help page: http://code.google.com/speed/page-speed/docs/caching.html.

Most web pages include resources that change infrequently, such as CSS files, image files, JavaScript files, and so on. These resources take time to download over the network, which increases the time it takes to load a web page. HTTP caching allows these resources to be saved, or cached, by a browser or proxy. Once a resource is cached, a browser or proxy can refer to the locally cached copy instead of having to download it again on subsequent visits to the web page. Thus caching is a double win: you reduce round-trip time by eliminating numerous HTTP requests for the required resources, and you substantially reduce the total payload size of the responses. Besides leading to a dramatic reduction in page load time for subsequent user visits, enabling caching can also significantly reduce the bandwidth and hosting costs for your site.

Basically, the .htaccess file is telling the bots to cache certain files at various times for returning visitors.

ExpiresActive On
ExpiresDefault A0

<FilesMatch “.(flv|ico|pdf|avi|mov|ppt|doc|mp3|wmv|wav)$”>
ExpiresDefault A29030400
Header append Cache-Control “public”
</FilesMatch>

<FilesMatch “.(gif|jpg|jpeg|png|swf)$”>
ExpiresDefault A604800
Header append Cache-Control “public”
</FilesMatch>

<FilesMatch “.(xml|txt|html|js|css)$”>
ExpiresDefault A7200
Header append Cache-Control “proxy-revalidate”
</FilesMatch>

<FilesMatch “.(php|cgi|pl|htm)$”>
ExpiresActive Off
Header set Cache-Control “private, no-cache, no-store, proxy-revalidate, no-transform”
Header set Pragma “no-cache”

</FilesMatch>

 

Ugly Websites Work

Oct05
 

Okay, as a web designer it goes beyond my comprehension but sometimes ugly website actually work. If you take a look at eBay, it’s not a very pretty site, or, the most obvious like Amazon. They are not “pretty” sites. In fact, I would say they are too busy and unfocused but they are functional which is the most important component of any website. Make it easy for your customers to find what they want, buy it or call you and move on.

Sometimes it’s not the design but the trust you evoke. Some ugly website scream, “Hey, I am a small business and couldn’t afford a big marketing firm. So I built it myself.” But if you are conveying that you are trustworthy by including phone numbers, addresses, your policies and make sure you site is easy to use, you can be sure that your customers will appreciate it and respond with loyalty.

Google understood this. It can barely call it self a web designed site as it is primarily made up of a logo, search box, and some small text. That’s it. It’s fast, easy, simple.

Lesson learned, don’t assume your website has to be filled with high-end graphics and animation. Just be sure it conveys your business in the best possible light and that your customers can quickly get what they need.

 

Webmaster Tools

Sep25
 

We use the 3 major search engine webmaster tools. We won’t hide this from you and don’t try assume that we’ve got special, secret gear. We use these tools because they are there for a reason but it means a bit of manual effort to review your website based on what the Search Engine see. Each SE has their own algorithm but they are useful.

From these pages, we register your website by uploading robots.txt and, if needed, a sitemap file. Below are the online tools that you can review yourself.

Google: https://www.google.com/webmasters/tools/home?hl=en

Yahoo: http://siteexplorer.search.yahoo.com/

Bing: http://www.bing.com/webmaster

 

Get your site listed quickly with Google

Sep21
 

Some rules to get your website listed. Note: these are not steps to get listed the top 10 search results.

  1. Your website should be complete with no broken links, unique content, and keyword optimized.
  2. Include a sitemap formatted with an XML extension and add to your webserver.
  3. Add your site using the Google Sitemaps tools.
  4. If you can, add a link to a site with PR (PageRank) of 5. I have been able to help my clients get indexed quickly by google by simply adding a link to their new site from my homepage which has a PR of 5.

Other notable ideas:

  • resubmit your sitemap each time you make a dramatic change to your website.
  • continue to add unique content to your website.
  • Make sure that you utilize your specific keywords on each of your pages. Your title tag, description tag, and content should each reflect your keywords and phrases.