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LinkedIn Lead Generation Strategies – Part V – Track Your LinkedIn Results

Naturally it’s important to track the results of your lead generation efforts.  Some results will be immediately apparent:  E.G. engagement and response versus zero engagement and response on posts, comments and calls to action. LinkedIn Ads If you have taken out a LinkedIn ad, you will be […]

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LinkedIn Lead Generation Strategies – Part IV – Adding People to your Network

Now that you’ve spent time on your personal profile, now think about making connections with others. When you make a connection, make it personal.  Talk about them – not you. One artist shared her favorite connection request “of all time”. “I got an invitation from someone who […]

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LinkedIn Lead Generation Strategies – Part III – Setting Your Strategy

Once you’ve set up your Profile and positioned yourself and your business in the best light for your target market, it’s time to clarify your lead generation strategy. This can all be boiled down to one necessary action…Inspiring your contacts and readers to your website. This is […]

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21 Tips for LinkedIn Lead Generation

There are many tiny tweaks you can make to your LinkedIn account.  And many of these can directly affect your lead generation results. Here is a sampling of 21 tips you can try out for yourself… 1.    Upgrade Your Account Having an upgraded pro account allows you […]

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SEO Infographic: The Google Panda Updates

Below, is the SearchEngineLand infographic produced in conjunction with BlueGlass which covers how Panda works, what it impacted and the various updates from Panda 1.0 through Panda 3.2 that have happened along the way.

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LinkedIn Lead Generation Strategies – Part II – Tweaking Your Profile

Pay attention to your keywords.  If chosen properly, these will bring you to the attention of people you wish to turn into leads. You know how to pick the best keywords… but are you aware that you should exclude ones that distract?  Because LinkedIn automates so many […]

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LinkedIn Lead Generation Strategies – Part I

If you are looking for 21 Lead Generation Tips, please visit this page: http://www.globalspex.com/2013/04/09/21-tips-for-linkedin-lead-generation/ There are those who insist you can’t generate leads on LinkedIn and there are those who aggressively attempt to do so. Then there are those who quietly go about building their LinkedIn presence, […]

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How PR Has Changed With Social Media

press release and social media

With the arrival of social media in recent years, the idea of public relations has drastically changed. In the past, PR firms could rely on fellow constituents to implement damage control in the event of a crisis. Cleaning up a client or company’s image could take days […]

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Top 10 Features for A Law Firm’s Website

Website Design lawyer

As any lawyer will tell you, a website needs to portray the dignity of the legal profession. It is important that these legal websites serve two fundamental purposes; make it easy to find the law firm and make a good impression. To do these things well there […]

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What’s The Difference: Branding, Marketing, Sales

One of the points that I am constantly educating my clients on is the difference between branding, marketing and selling. They are so closely related and dependent on each other, that the lines can certainly be blurry. So here is a quick lesson; hopefully, the clarity will […]

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