It’s a piece of Internet Marketing that is often overlooked. But it is a piece that is gaining ground quickly. Google says that “77% have contacted a business via mobile, with 61% calling and 59% visiting the local business.”  http://googlemobileads.blogspot.com/2011/12/look-back-at-2011.html

If you have a retail location where customers can come to your place of business, are you doing all you can with mobile marketing? First, let’s acknowledge that the cell phone has changed in the past 5 years so drastically.

In this article, we are going to discuss ‘Location-based Marketing.” A tool to capture your customers as they are looking for you and rewarding them for visiting you.

Just like the Wal-Mart greeter, your location-based ‘Thanks for Being Here’ coupon or message uses web applications with specific location information to deliver the right message to the right person at the right place AND time. Read More

It’s that time of year to reflect on your 2012 marketing goals.

1. Host a webinar or teleseminar. Now is the time to consider outlining those 12 topics you consider relevant to your clients needs. Help them grow their business and understand your business a bit more. If you already do a webinar, consider changing the format. Doing just webinars? Try a teleseminar. Make sure you choose a topic that is relevant to your audience and see what kind of response you receive Read More