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Five Proven Strategies for LinkedIn Lead Generation

May13

Okay, so these past few weeks we’ve dealt with the LinkedIn basics (your profile, connecting with others, tracking), so let’s concentrate on five proven lead generation strategies, in depth:

1. Join Groups.

This in itself is nothing new:  Nor is the notion that you should join Groups related to your industry. The big mistake too many people make, however, is in joining Groups whose focus is too narrow. Let me explain:  Say you are a copywriter.  You join six Groups whose sole focus is “copywriting”.  And you stop right there.

LInkedIn Groups

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LinkedIn Lead Generation Strategies – Part VI – Keep On Top of the Latest Changes

May08

LinkedIn ChangesOne potential impediment to lead generation is LinkedIn itself, right now.  The network is in the middle of major overhauls and features are disappearing, one after the other, so be sure to check out the LinkedIn blog for the heads-up on recent and upcoming changes.

For example, up until literally a day or so ago, LinkedIn provided a selection of Apps to help you enjoy your LinkedIn experience – and enhance your Profile appeal.  If you go to the App Directory, this is what you will now find… Read More

 
 

LinkedIn Lead Generation Strategies – Part V – Track Your LinkedIn Results

May02

Social Media analysisNaturally it’s important to track the results of your lead generation efforts.  Some results will be immediately apparent:  E.G. engagement and response versus zero engagement and response on posts, comments and calls to action.

LinkedIn Ads

If you have taken out a LinkedIn ad, you will be able view Ad Performance reports:

  1. Move your cursor over “Home” on your Company Page and click “Ads”
  2. Click “Reporting” tab
  3. Select:
  • Report Type
  • Date Range
  • View.
  1. Download your CSV file containing the results

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LinkedIn Lead Generation Strategies – Part IV – Adding People to your Network

Apr25

Now that you’ve spent time on your personal profile, now think about making connections with others. When you make a connection, make it personal.  Talk about them – not you.

One artist shared her favorite connection request “of all time”.

“I got an invitation from someone who told me she had loved a particular magazine article, which she named, because it had such beautiful illustrations, citing three reasons why these really resonated with her.  She said she had recognized my style in my logo on LinkedIn, and wanted to connect with me so she could keep up with my work.

“I was particularly proud of those illustrations and flattered that she recognized my style from my logo.  That was the most pleasing invitation I ever had.”

The person sending the invitation followed the Golden Rule of making it all about the person she was seeking to connect with – from an informed standpoint.

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LinkedIn Lead Generation Strategies – Part III – Setting Your Strategy

Apr18

screenshot_linkedin4Once you’ve set up your Profile and positioned yourself and your business in the best light for your target market, it’s time to clarify your lead generation strategy.

This can all be boiled down to one necessary action…Inspiring your contacts and readers to your website.

This is where making your URL seem like the next logical step – in fact, the only logical next step – for you to take. Read More