Okay, so these past few weeks we’ve dealt with the LinkedIn basics (your profile, connecting with others, tracking), so let’s concentrate on five proven lead generation strategies, in depth:

1. Join Groups.

This in itself is nothing new:  Nor is the notion that you should join Groups related to your industry. The big mistake too many people make, however, is in joining Groups whose focus is too narrow. Let me explain:  Say you are a copywriter.  You join six Groups whose sole focus is “copywriting”.  And you stop right there.

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Now that you’ve spent time on your personal profile, now think about making connections with others. When you make a connection, make it personal.  Talk about them – not you.

One artist shared her favorite connection request “of all time”.

“I got an invitation from someone who told me she had loved a particular magazine article, which she named, because it had such beautiful illustrations, citing three reasons why these really resonated with her.  She said she had recognized my style in my logo on LinkedIn, and wanted to connect with me so she could keep up with my work.

“I was particularly proud of those illustrations and flattered that she recognized my style from my logo.  That was the most pleasing invitation I ever had.”

The person sending the invitation followed the Golden Rule of making it all about the person she was seeking to connect with – from an informed standpoint.

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Once you’ve set up your Profile and positioned yourself and your business in the best light for your target market, it’s time to clarify your lead generation strategy.

This can all be boiled down to one necessary action…Inspiring your contacts and readers to your website.

This is where making your URL seem like the next logical step – in fact, the only logical next step – for you to take. Read More